Project Profile
Sun Microsystems
The Art of ROI

Ancillary events can be an excellent opportunity to leverage the dollars you are spending at a trade show, conference or product launch. Doing these events with partners are a great way to grow the partnership relationship and mitigate the cost of an event. By conducting events with your partners you can not only share the cost of the event, but you can leverage awareness, partner sales lists, and marketing teams.
In conjunction with JavaOne, Sun's premiere developer's event attended by 15,000 developers, Sun's J2EE marketing programs group seized upon the large number of developers in one location and decided to hold a 1/2 day seminar.


On The Spot Marketing's management of this event included the following aspects:
  • Pre-show Mailer
  • List Management
  • Mailing House/DP
  • Pre-event Registration
  • AV/Video Production
  • On-site Staff and Vendor Management
  • On-site Registration Badging
  • Web-cast
  • Executive Speaker Management
  • Event Handouts
Total Project Budget: 85K

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