| Our client, SmartForce,
came to us with two direct mail projects. They needed an invitation for
two seminars. We developed several concepts for them to choose from, then,
rather than create to different invites, we leveraged the concept for
both events. This enabled OTS to create two distinct invitations and save
our client considerable design fees. |
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| The
first direct mail was dropped to 70K targets. The second mailer
was dropped to 80K. |
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On The Spot was responsible
for:
- Creative Development
- Graphic Design/PrintProduction
Management
- List Research &
Purchase
- Mail House Management
- File Services/Data
Processing
- Mail Drop
- Key Coding
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Because the lists were new to SmartForce,
we developed a key coded tracking system. This allowed SmartForce to
track and understand the viability of their new lists. SmartForce has
since used the lists for several other projects.
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