| Another ancillary event
we have managed for Sun was part of a robust trade show program in NYC.
We developed an elaborate launch event to show case Sun’s new product
offering. To fill the room, we exploited Sun’s floor presence, and
leveraged both their sales team and booth staff. |
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Here is an example:
This event was the
key launch party for Sun's Portal strategy at Java Business
Expo in NYC. The event was held at an exclusive nightclub
in Manhattan. The event included cocktails, followed by
an executive presentation and a buffet dinner. The evening
was well attended and a big success. Our clients VP said
it was the best event he had attended at the show!
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This invite was a self-mailer
with three folding panels. The invite was produced and mailed
in just over 2 weeks. Above is the inside spread.
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Leveraging PR, show
management, we over subscribed this event by 60%!
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We produced this success in 6 weeks!
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